Brussels Unchained is thrilled to announce that it is welcoming a new partner to join its network of partnerships for Brussels-based cyclists who join our weekly rides. Brussels Unchained racing team’s members will be kitted with helmets from its new partner, Lazer.
Lazer, a Belgian brand owned by cycling industry giant Shimano, is joining a growing list of sponsors and partners supporting Brussels Unchained's community of cyclists. Lazer, the brand known for its helmets designed in Belgium, will firstly be kitting the racing teams, but the partnership plans for more ambitious support for the whole of the community. Brussels Unchained was identified as great partner to help make the Lazer brand name a more household name for the Brussels road cycling community.
"We're excited to bring the Lazer brand closer to the Brussels community and particularly for our Brussels Unchained racing teams," Kim Smouter, co-coordinator of Brussels Unchained remarked.
As part of the partnership, Lazer will in future be supporting some of the weekly and extraordinary group rides organised by Brussels Unchained offering riders who participate discounts on some of the range of products offered by the Shimano family.
Brussels Unchained will offer two order windows for its members in October and April of each year to benefit from preferential rates on Lazer's range. Orders can be made directly on the Brussels Unchained website.